TPBank Digital Banking

Retails Banking - Digital Banking

Business Banking - Digital Banking

1. Mission Assurance

Visual Direction

Brand Consistency: Maintain a unified color palette, typography, and imagery that reflects TPBank’s brand identity.

Responsive Design: Ensure all visual elements adapt seamlessly to different screen sizes and orientations.

Responsive Design:

User-Centric Layouts: Create layouts that prioritize user tasks, ensuring easy navigation and accessibility.

Intuitive Navigation: Implement a consistent navigation structure across platforms, using familiar patterns for users to easily find features.

Design System

Components Library: Develop a library of reusable components (buttons, forms, cards) with defined states (hover, active, disabled).
Icons System: Create a cohesive set of icons that align with the brand's visual language, ensuring clarity and simplicity.
Illustration System: Use illustrations to enhance user understanding and engagement, ensuring they are relatable and aligned with the brand tone.
Email Template System: Design responsive email templates that maintain brand consistency and are optimized for various email clients.

User Needs Assessment

User Research: Conduct surveys, interviews, and focus groups to gather insights on user preferences and pain points.
Business Objectives Alignment: Ensure that design solutions align with TPBank’s business goals and target audience needs.

Programmatic Feasibility

Collaboration with Development Teams: Work closely with developers to understand technical constraints and ensure designs are feasible and scalable.

UX Audit

Heuristic Evaluation: I assess existing products against established usability principles to identify areas for improvement.
Competitive Analysis: I analyze competitors to identify best practices and opportunities for differentiation.

Usability Testing

Prototype Testing: I create interactive prototypes to test with real users, gathering feedback to refine designs before full development.

A/B Testing: I implement A/B tests for key features to determine the most effective designs based on user engagement metrics.

Key Visuals

Feature Banners: Design and guideline for promotional banners that highlight key features, using engaging visuals and clear calls-to-action.
Seasonal Key Visual in App
User Manuals: Create user-friendly manuals that visually guide users through features, using a mix of text and visuals for clarity.

Game In-App

I led the visual direction for the Game in App category, ensuring a cohesive and engaging user experience also aligned with the brand's identity.
My work involved creating intuitive interfaces that facilitated seamless user interactions and contributed to increased user engagement and satisfaction.